Off-Premise Ordering isn't Going Anywhere
Despite the disarray of the hospitality industry as a whole, according to a report by Paytronix Systems Inc., U.S. consumers spent a whopping $769B ordering food, and as a recent article from hospitalitytech.com indicates, guests enrolled in loyalty programs spent twice as much on takeout, reaffirming the vital role of guest engagement initiatives in this new digital era of bar and restaurant operations.
Among a number of insightful statistics cited by the article, the study found that 61% (nearly $264B) of digital food orders made by guests were sent to restaurants that had only offered sit-down dining services prior to the pandemic--a clear example of how operators were forced to adapt and pivot into an entirely new revenue model just to keep their businesses afloat.
As vaccination efforts increase and gradually move populations closer towards safely returning to their favorite restaurant tables and bar stools, loyalty programs and revenue driven by online ordering, takeout, and delivery will remain a foundational component of smart business within the food and beverage industry.
For a generation of hospitality owners and operators, the suddenness and immediate impact COVID-19’s effect on their business, along with the imminent threat of future health crises, will serve as a relentless reminder of how takeout and delivery transformed overnight from an expendable nuisance to a crucial lifeline.
By providing bars and restaurants with the ability to engage with guests and maintain contact during contactless times, digitized platforms like Jetson allow for convenient, integrated solutions for bars and restaurants looking to maintain the momentum of off-premise ordering brought on by newly developed guest behavior, while also offering additional onsite operational solutions, encouraging safer, more efficient steps and features that promote a stable and profitable business model.