Technology is designed to make our lives easier in many ways. Technological advancements are helping business owners across all fields, and the hospitality niche is no exception.
Restaurant owners can benefit from implementing new technology-driven solutions to their businesses. Besides the owners, the staff and guests also have an improved experience.
The benefits of the community adapting to technology in restaurants are numerous. Business owners can manage their businesses more easily, staff members have more time and work more efficiently, and guests have a much better experience.
As a business owner, you may be inclined to stick to the old ways of doing things, especially if you are not fully aware of the benefits that technology-driven upgrades can bring to your business. The same goes for guests, and some might have difficulty adapting to technological changes. We invite you to read along and find out how technological advancements in the restaurant business can help the whole community.
Top Technological Advancements for Restaurants
Technology has always been of great help to the restaurant industry. Business owners and guests want to speed up the processes from order to finish and improve guests' experience. Here are some of the most important technological upgrades and how they benefit restaurants and the community:
The digital menu is one of the best technological improvements, especially for business owners and guests. As a business owner, digital menus are an excellent upgrade to your business. They allow you to update your menu quickly and avoid the hassle of printing out new menus, as was the case with physical menus. They’re also better for marketing your products as they contain pictures that are more likely to appeal to your guests.
Digital menus are easy to update and can be updated daily if, for example, you have a daily specialty or any promotions. They’re also cost-effective and more environmentally friendly as they require no paper or paint.
Guests benefit from using digital menus as they’re easier to browse, contain more information, and can be accessed online, so it’s easier for them to choose a restaurant and have a great experience. Plus, there is no time pressure to choose what they want, so they’re more likely to decide what matches their tastes.
Online and mobile ordering
Online and mobile ordering is probably the most widely-known and appreciated technological advancement in the restaurant business. It is not a new concept, but it is constantly evolving by improving the ordering, paying, pick up, and delivery services.
With online ordering, guests can order what they want from the comfort of their homes or anywhere they may be and avoid waiting in line or getting a busy line if ordering over the phone.
Staff members have more time and are no longer interrupted from their work to answer the phone to take orders, and there is little to no risk of miscommunication between the staff members and guests. They can also manage guests and orders more efficiently. An online ordering system significantly enhances the guests-restaurant relationship by providing end-to-end guests Relationship Management (CRM).
The best benefit business owners get from online ordering is that they can easily get information about the restaurant’s cash flow. You can get an accurate monetary description of each order during a day in which you may reach hundreds of orders using an online ordering system. Without looking in the register, you can see the cost that occurred during the preparation of an order and compare it to what the guests has paid for it to keep track of profitability.
Another benefit is the increased reach a restaurant can have. While its capacity may hold 100 guests, let’s say, you can reach hundreds, even thousands of guests with mobile ordering.
A mobile app is also an excellent asset for a restaurant as it makes ordering so much easier. It also offers the opportunity to implement a reward system readily available for guests to gather points and receive discounts or freebies.
Order and pay at the table system
Implementing an order-and-pay at the table system may seem complicated at first, especially if you’re not tech-savvy, but the benefits are definitely worth the initial effort. As a business owner, implementing such a system will reduce your costs.
Staff members will have more time, so they’ll be able to bring the orders faster to the guests, improving their experience. They’ll be less likely to spend time working overtime, reducing the owner's costs and improving the employees' working experience.
And, of course, the guests will be thrilled not to spend any time waiting for a waiter to take their order or bring them their check. I’m sure we’ve all been in the awkward situation of trying to signal the waiter for the bill and not getting noticed, and that will never happen again with the order and pay at the table system.
Kitchen automation software
Kitchen automated software helps streamline the ordering process so that more guests can be served. It’s beneficial during busy times because it provides speedy service and enables staff members to clear tables quickly or give guests the time to order extra courses. Increased efficiency in the service that provides hot food on time will also increase guests' satisfaction.
Inventory management system
By implementing an inventory management system, you can increase your profits as a business owner by being able to monitor your stock more closely. An automated inventory system will keep you from over-spending on ingredients, reduce the amount of food that goes to waste and help you budget more accurately by getting insights into your guests’ preferred choice of ingredients.
Data-driven marketing platform for businesses
As a business owner, the old way of managing a restaurant can lead to unreliable guest satisfaction. In this technologically advanced era, it is no longer enough for guests to be treated as numbers or one-time clients. Even if you wish to gather information about your guest's preferences but you have multiple different systems used to run the restaurant it can be very challenging to condense the data collected by all of them into something you can actually use to get to know your guests better; this is where a data-driven marketing platform comes in to significantly simplify the process.
Instead of having multiple different software for your business needs, using one data-driven marketing platform can do all the work and connect all areas of your business, making it much easier to manage your business more efficiently.
How exactly does a data-driven marketing platform help both restaurant owners and guests?
Making data-driven decisions enables business owners to answer particular questions regarding various aspects of the business, such as optimizing sales by seeing what they’re selling most and less or using intelligent inventory management to avoid waste and over-spending on ingredients.
Increases business revenue and guests satisfaction by enabling staff members to make the most appropriate suggestions to clients based on data collected through the marketing platform.
Guests feel like they matter. When the waiter comes and suggests their favorite drink or meal right off the bat, it makes guests feel like they are more than just a number at a table and offers them a more personalized experience they’re bound to enjoy. guests that have a great experience in a restaurant are more likely to choose it again in the future or become regulars.
How Technology in Restaurants Benefits the Whole Community
Now that we’ve described the most beneficial technological advancements in the restaurant industry and how they impact business owners, staff members, and guests, it’s time to broaden our perspective and see how implementing these technologies can have a positive impact on the community as a whole.
So here are the most important benefits technology in restaurants brings to a community:
Increases business sustainability.
With the climate crisis getting more widely known and things seeming to worsen as time goes by, more and more people are a lot more conscious about the impact of their actions on the environment and are looking for ways to reduce that impact. One of the things people are starting to pay more attention to when choosing a restaurant is its environmental sustainability.
Using technology to make a business more eco-friendly will not only help the environment but also give it an advantage in the face of other restaurants that don’t make this effort.
Eliminating physical menus, investing in smart technologies such as smart fridges, or opting for a data-driven marketing platform to manage your business more efficiently and reduce energy consumption and waste are all great ways to increase the sustainability of your business.
As a side note, another great way to make your restaurant more environmentally friendly, not related to technology, but still of great help, is to add more vegetarian and vegan choices to your menu. More and more people are turning to a vegetarian lifestyle and restaurants that try to support this experience an increase in popularity.
Raises the overall vibe.
Because technology makes the life of staff members much easier, they experience higher work satisfaction, a fact that benefits both the business owners and the guests alike.
A more satisfied staff member means a happy staff member who is more likely to inspire a positive attitude to the guests as well and increase the overall positive vibes of a restaurant. In today's stressful, uncertain times, spreading some positive energy is always great for the community, and technology offers an essential help in this area as well.
Restaurants benefit from this as well, as guests leaving happy from it is a lot more likely to return than one that was greeted by a bored, loveless staff just waiting to get through the day and go home.
Decreases chances of disputes.
With technology offering many ways for business owners and guests to keep track of their orders and payments, there is little to no risk of anyone being deceived. If any disputes may arise, they are easy to solve when there’s a reliable business software implemented that keeps track of everything happening in a restaurant.
Technological advancements in the restaurant business work great to protect both business owners and guests as everything is upfront and can be easily checked if any of the sides are feeling mistreated.
Some people might have misconceptions about technological advancements and prefer the old way of doing things. Still, there is nothing wrong with using technology to our benefit as long as we are not over-using it. So, to conclude, we’d like to quickly revisit the main ideas to keep in mind after reading this article meant to shine a light upon the benefits of a community adapting to technology in restaurants.
With the help of technology, restaurant owners have an easier time managing their business and have increased revenue, staff members have more time, their work is simplified, their overall mood is better, and guests get personalized guest service and a better experience. On top of all this, restaurants can become more eco-friendly, thus benefiting our environment. So adding technological advancements to restaurants is a plus for the whole community.